WHAT I DO

I work at the intersection of social media strategy, brand marketing, and cultural storytelling. Here's where I spend my time:

Organic Social Strategy Developing always-on social programming across Instagram, TikTok, YouTube, and emerging platforms, staying ahead of platform behavior, cultural moments, and audience trends to ensure brands show up with purpose and relevance.

Influencer & Creator Programs Building and managing creator rosters, guiding brief development, overseeing content review, and connecting organic influencer output to paid amplification. I approach this work with a relationship-first mindset.

Community Management Acting as the brand voice on social, developing response frameworks, building genuine audience relationships, and surfacing cultural signals and sentiment that inform broader strategy.

Content Strategy & Production Building content calendars, managing production workflows, and briefing creative teams to deliver high-quality, platform-native content consistently and efficiently.

Brand Activations Managing on-site content capture and influencer coordination at live events and cultural moments, from concept through real-time publishing.

Want to connect? Find me on LinkedIn.